Starting your own business in these difficult times

Many people in this economy are starting there own businesses. It allows them to work as hard as they want while they are in control of their destiny. They can also take it as easy as they want or their finances will allow them. Often these are opportunities they can do right from home. What a blessing it is for me and others who do not have to get dressed in the morning and fight traffic and run to work. Sometimes I do not actually shower and shave and do my hair(ha ha) until mid afternoon and then I get my second wind, knowing I look my best. When you look good, you feel good.


If I had to give you any advice, it would be to multiply yourself by hiring others that can be providing for themselves and yourself when you are just taking it easy. That is the secret to mass wealth. You are only one person and there are only so many hours in a day you can work, so hire others if you have something good. It means taking less, but with several employees, you can do better than you ever can all by yourself.


Anyone looking to set up a small business should first off write up a business plan. If you do not write a business plan it is like trying to find your way around a room with a blindfold on. The small business administration has an organization called SCORE. Service Core of Retired Executives. These people volunteer their time to help you do a free business plan and give you the benefit of their free advice after they have been very successful.


If you don't have a business plan, you won't know which way you are going, what problems will create trouble for you and eventually you will totally lose your way and come to a slow grinding halt, scared to move in any direction.


A written business plan will help organize your ideas and bring them together in some sort of order which you can use to help you go forward with the operation of your business.


If you are going into a partnership you will definitely benefit because you will have down on paper all the thoughts in the partnership and you will all be able to stay focused on the same goal.


From the point of view of finance, with all your assets and costs written down you to have a clear picture of what cash you have, what finance you need to arrange for and how you are going to pay back any finances that you borrow. If you are in a partnership you will be able to have in your business plan any differences in funds being added into the business by each partner and how the partnership plans on handling the repayment to each partner's investment.


Once you know how the finances will work, you will be able to go ahead with your set up cost analysis and the financing if you are borrowing funds.


From there another extremely important point to look at in a business plan for a small business is the marketing. No marketing or marketing incorrectly can make or break a small business. By having this set out in your business plan you will have a much better idea of what you need to do, when you need to do it and how you are going to fund it. Then when you know these details you can go ahead and write a more detailed marketing plan which you should include with the business plan if you are going to be presenting it to any lenders.


Another point of your business plan is to assess the competition and also look at any other negative factors that may impact your business.


I hope you can see the important role that a business plan plays in setting up your business. Most new business owners are so keen to get their business up and running that they do not complete this step, but believe me you will be sorry if you do not. It is hard putting on the brakes in the early stages when you are so excited, about


Your business has a much greater chance of success if you look at all the criteria before spending any money.


Raising money from a bank is hard when you are getting started. This is especially the case if you have not raised a large amount of equity, or when you are not investing the money in liquid assets. Raising business capital can often be one of the most challenging times for an entrepreneur. However, part of entrepreneurialism is perseverance and determination. You have to be prepared for getting knocked down if you want to succeed.


A Silicon Valley entrepreneur was recently quoted as saying he believes an entrepreneur should pitch 30 venture capital firms. They should expect to get 3 offers; and then they should pick the best. This is a grueling process with a 90% failure rate. You should take the comments of those that are not willing to help you seriously, but you shouldn't assume that everyone will feel the same about your idea and your business plan. Benefit from negative feedback rather than feeling like a failure, It will help you look at what you have from outside the box.


Entrepreneurialism has lots to do with believing in your idea, but it is also possible that you will have to adapt your business plan to cater to investor appetite, market dynamics or a range of other factors. In many cases, in the vast majority, the business won't raise a penny. You've got to stand out from the crowd. Following are the ways that you could finance your business, and get your entrepreneurial journey off to a start.


Loans


Raising money from a bank is hard when you are getting started. This is especially the case if you have not raised a large amount of equity, or when you are not investing money in liquid assets. Factors such as the competence of management will also play into how safe the bank would consider the investment. An entrepreneurial company will often consider approaching family and friends to see if they are able to offer a loan - although there are many downsides to this approach, as it's often one of the only ways to get off the ground for some entrepreneurs.


Sometimes it's easier to get a loan when your company has a stronger balance sheet through raising equity. Bankers will often talk about the leverage that a business has. This refers to the ratio of equity to loans that your company uses to finance their business. The lower the ratio, the better your creditworthiness, and the more likely a banker will be will be willing to offer a bigger loan at a better interest rate.


When you leverage your business more, you are likely to be able to increase earnings per share, however you also make your business less stable. Your entrepreneurial mind may be torn between equity dilution, growth and stability. Keep in mind, slow and steady doesn't always win the race. Entrepreneurialism is all about accepting a degree of measured risk; you have to decide how far you're willing to take it in the interest of shareholders.


Equity


It's sometimes easier to raise equity finance, as a small business, than it is to go to the bank. This is especially the case if you will be investing in intangibles, or an IP-heavy business. Entrepreneurialism tends to be financed by equity investments, more so than loans, for companies that will take longer to reach profitability. Although there are investors who are willing to look at companies in all sectors and at all stages in their growth cycle, you're more likely to get a favorable valuation if you have a unique idea, a protected idea, or you are likely to benefit from a first movers advantage. Entrepreneurialism, passion and expertise are all extremely important factors too.


• The more progress you have shown, in terms of product development and sales, will always act in your favor. Entrepreneurialism isn't just about writing business plans; this shows your plan works and you have what it takes.


• Financials are important too. The stronger the balance sheet, the better the cash flow, the more profitable your company is now - the better. However, earning potential will play an even bigger role in small investments with good growth potential.



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